The role of link reclamation in your strategy

Link Reclamation is an often underrated but powerful technique within link building. It’s all about reclaiming lost or missed backlinks, which is an efficient way to strengthen your authority without having to constantly gather new links. I’ll explain how to use link reclamation effectively and why it should be an essential part of your SEO strategy.

What is link reclamation?

Link reclamation is the process by which you recover lost or unused link opportunities. These lost or unused link opportunities can have a variety of causes, such as broken backlinks due to deleted or altered URLs, incorrect mentions of your brand without a link (unlinked mentions) or backlinks accidentally removed or altered by the site owner.

By reclaiming these links, you take advantage of existing opportunities and strengthen your backlink profile without having to do completely new outreach.

Why is link reclamation important?

A well-executed link reclamation strategy can restore lost links at no additional cost. They can also quickly contribute to a stronger backlink profile. They improve authority and rankings without generating new links. They also help you maintain brand consistency through correct referrals.

How do you tackle link reclamation?

There are several methods to carry out link reclamation effectively. Track down broken backlinks. Use tools such as Ahrefs, SEMrush or Google Search Console to do this. Check which pages no longer exist and create 301 redirects or contact the site owner to have the link modified.

Turning unlinked brand mentions into backlinks

Many Web sites mention your brand name without actually linking to your Web site. This is called unlinked brand mentions. With tools such as Google Alerts, Ahrefs Content Explorer or Mention, you can track down these mentions and then kindly ask the webmasters to add a link.

Restore deleted or modified backlinks

Sometimes website owners accidentally delete or change a link. By regularly monitoring your backlink profile with Ahrefs or Majestic, you can identify lost links. That way, you can ask the Webmaster to fix them.

Measure the impact of link reclamation

As with any SEO strategy, measuring impact is crucial. Keep track of how many lost links you have regained and whether you notice improvement in your Domain Rating and Trust Flow. Also check if your rankings are increasing for keywords linked to the recovered backlinks.

Summary

Link reclamation is an efficient way to strengthen your link-building strategy without launching entirely new outreach campaigns. By making smart use of existing opportunities, you’ll recover valuable backlinks and strengthen your SEO results. Want to know how to make the most of this for your website? Contact me and I’ll help you further.