How I write content in conjunction with AI

Content writing with AI is not a replacement for craftsmanship, but a tool that, when used properly, increases the quality and consistency of your content. I combine AI with strategic thinking, determining search intent and editorial control.

Why am I using AI as part of the process?

AI takes away the repetitive work, brings order to the chaos of ideas and opens the door to unexpected angles. For me, the biggest payoff is in:

• Exploring semantic fields and entities within a topic
• Generating variations in tone-of-voice, titles or introductions
• Structuring outlines or frameworks based on prompts

This makes it possible to get to the core quickly, without compromising on content quality. AI provides suggestions, but I always keep control.

The division of roles between AI and humans

The power of AI lies in its scale and speed, but it lacks context, nuance and strategic intent. That’s why I work this way:

1. I determine the purpose, target audience and search intent of the content.
2. Based on that, I give AI targeted prompts to provide structure or content leads.
3. The final text is rewritten, supplemented and corrected by me. Here we focus on precision, relevance and positioning.

AI provides suggestions; I turn them into a strategy. This prevents texts from becoming generic or repetitive.

Getting started with SEO? Feel free to get in touch.

Name *

Email *

Phone

Website

Message

How do I ensure quality assurance in the process?

To ensure the quality of AI-assisted content, I employ a number of set checkpoints. For example, I check that factual statements are correct and that they are current.

Furthermore, I check whether the text matches the search intent. Is the search question answered correctly in this regard? Also important: does the tone-of-voice match the target audience and brand?

Equally important, each text has its own structure, rhythm and content. I prevent texts from feeling like reused formats or predictable patterns.

So I use AI not to let it take over the work, but to get to well-researched, targeted content faster.

The added value at scale

For larger projects, such as developing content clusters or thematic coverage – AI offers distinct advantages. With it, you develop multiple angles at once, analyze patterns in the SERP and maintain content consistency within dozens of pages. AI helps me oversee the whole without losing depth on a text-by-text basis.

This makes it possible to quickly and structurally build authority within a topic, while maintaining editorial control.

AI as a starting point for content creation

For a client in the legal sector, we used AI to get to new content ideas faster within a complex and sensitive domain.

The models helped generate outlines and structure longform articles. Still, the human editing task remained crucial: jargon had to be applied correctly, nuances adjusted to the target audience and tone tailored to the legal context.

This combination of speed (AI) and precision (human editorial process) allowed us to double the frequency of publication, without compromising on quality or reliability.

Summary

AI transforms content creation from a manual process to a collaboration between human and machine. By making smart use of prompts, quality checks and content strategy, I enhance output without sacrificing reliability or relevance.

Content creation remains human work, but with AI supporting it, writing goes faster, more consistently and with more strategic oversight.