How do you handle an out-of-stock product for SEO?
When shopping online, nothing is more disappointing than finding the perfect product, only to discover that it is out of …
SEO
How long does it take to get results with SEO?
If you’ve ever wondered how long it takes for your new website to appear in Google’s search results, you’re not …
How can you view Google search results abroad?
When getting started with international SEO, it is important to also check the actual Google search results abroad . This …
Google company profile creation and optimization
In this article, I cover the Google Company Profile. This is a tool from Google that helps make a business …
The effect of an about us page on SEO
The “About Us” page uniquely contributes to a brand’s digital image. This page is more than just a company story. …
Optimize category pages for SEO
An online presence that is attractive not only to visitors but also to search engines is essential these days. This …
How do I leverage my homepage for SEO?
The home page is often one of the most important pages for an SEO journey. Not always to rank yourself, …
The 2025 international SEO guide
In this (long) guide, I’ll tell you all about how I, as an SEO expert, have developed the international SEO …
All about “People Also Ask” in Google search results
In the dynamic world of search engine optimization (SEO), “people ask too” (PAA) is a crucial function that SEO specialists …
The wrong name in Google: My guide
I sometimes get requests from clients to change the name of your company on the search results page . Of …
Strategy for market leaders in SEO
Improving SEO position is a challenge these days, especially if the website is already achieving excellent results. CMOs and marketing …
Tips for content gap analysis in Ahrefs
Nowadays it is of great importance for an SEO specialist to know what the competitors are doing. A useful technique …
Strategy for A/B testing within SEO
A/B testing is an essential part of an SEO strategy. These tests make it possible to systematically test different parts …
Perform SEO for web 3.0 (the semantic web)
Web 3.0, or the semantic web, is causing many changes in the way we use the Internet. This affects SEO. …
Using Ahrefs’ Keywords Explorer
For an efficient SEO roadmap, understanding and selecting the right keywords is important. This can be done using Ahrefs. Not …
SEO quote request: my guide
SEO is crucial for digital visibility and attracting the right audience to your website. As a CMO or marketing manager, …
Determine competitive pressure with SEO
Measuring competitive pressure essential for any CMO or marketing manager. In this article, I show how to get behind competitor …
Fill your sales pipeline consistently with SEO
In the dynamic world of digital marketing, leading a steady stream of potential customers to your organization is essential. One …
Using SEO for market research
In the world of marketing, it is essential to always stay one step ahead. As the CMO or marketing manager …
Anticipating changes in customer behavior with SEO
In the rapidly changing digital landscape, it is essential for brands to adapt and evolve. SEO, as a core component …