The 2025 international SEO guide
In this (long) guide, I’ll tell you all about how I, as an SEO expert, have developed the international SEO …
SEO
All about “People Also Ask” in Google search results
In the dynamic world of search engine optimization (SEO), “people ask too” (PAA) is a crucial function that SEO specialists …
The wrong name in Google: My guide
I sometimes get requests from clients to change the name of your company on the search results page . Of …
Strategy for market leaders in SEO
Improving SEO position is a challenge these days, especially if the website is already achieving excellent results. CMOs and marketing …
Tips for content gap analysis in Ahrefs
Nowadays it is of great importance for an SEO specialist to know what the competitors are doing. A useful technique …
Strategy for A/B testing within SEO
A/B testing is an essential part of an SEO strategy. These tests make it possible to systematically test different parts …
Perform SEO for web 3.0 (the semantic web)
Web 3.0, or the semantic web, is causing many changes in the way we use the Internet. This affects SEO. …
Using Ahrefs’ Keywords Explorer
For an efficient SEO roadmap, understanding and selecting the right keywords is important. This can be done using Ahrefs. Not …
SEO quote request: my guide
SEO is crucial for digital visibility and attracting the right audience to your website. As a CMO or marketing manager, …
Determine competitive pressure with SEO
Measuring competitive pressure essential for any CMO or marketing manager. In this article, I show how to get behind competitor …
Fill your sales pipeline consistently with SEO
In the dynamic world of digital marketing, leading a steady stream of potential customers to your organization is essential. One …
Using SEO for market research
In the world of marketing, it is essential to always stay one step ahead. As the CMO or marketing manager …
Anticipating changes in customer behavior with SEO
In the rapidly changing digital landscape, it is essential for brands to adapt and evolve. SEO, as a core component …
Customer conversations within an SEO campaign
Understanding and responding to customers’ unique needs is critical. This can be done by analyzing customer conversations and applying these …
My approach to SEO online marketing
As an SEO specialist, my job is to increase the visibility of organizations in search engines(1). This is no easy …
SEO optimization anno 2005 versus SEO optimization anno 2024
Search engine optimization, or Search Engine Optimization (SEO), has evolved quite a bit over the course of its existence. In …
Did the December ’22 SpamBrain update revive the Skyscraper method?
The Google SpamBrain update was rolled out in December 2022 and has a significant impact on SEO strategies. Also on …
From SEO as a tactic to SEO as a strategy
‘From SEO as tactic to SEO as strategy’ is a concept centered on the focus shift in the use of …
The importance of strong digital PR for your SEO strategy
Is your goal to improve your website’s ranking in search results and traffic to your website? Public relations (PR) and …
Inbound marketing as the core of your marketing strategy
Inbound marketing focuses on a customer’s problem, aware that they need to find a solution to that problem. The goal …