Collaboration with Startselect

Collaboration with Startselect

Startselect is a large party from Eindhoven that specializes in the target group gamers. The party sells online game credits that can be used to obtain in-game attributes. The party has recently become the market leader in Europe in this segment. It is a young and fast growing company with many specialists internally in the field of programming and marketing. This combination makes for a well-oiled machine in the e-commerce field.

Samenweking met Startselect

Organic visitors per month


More than 6,000 top 10 positions


Additional pages indexed in Google

The beginning of cooperation

I was approached by the then interim CMO in early 2019. The question was, we have a good marketing team and a strong development team, but we are still looking for someone who can sit in between and in the field of SEO roll out the strategy and guide the implementation.

What have I done for Startselect?

Startselect’s website is large. This size brings advantages, such as a higher number of landing pages, but also has its own challenges. With about 100,000 indexed pages, it is important that Google (GoogleBot) can access everything consistently. This crawlability was one of the key questions I helped Startselect with. The following work was specifically performed for the company:

  • Drafting of an international SEO strategy (30+ countries).
  • Preparation of an overall technical website analysis.
  • Supervise the developer team (15 developers) in the implementation of the technical findings.
  • JavaScript and SEO analysis (Vue.js).
  • Implementing the hreflang tags and X-default through XML.
  • Establishing a structured data strategy.
  • Analyze duplicate content (different TLDs and by TLD).
  • Comprehensive Web Core Vitals analysis (speed, accessibility, security and CLS).

Complete SEO strategy

Initieel heb ik de volledige SEO-strategie opgesteld, gericht op 32+ landen.

Optimization of the Core Web Vitals

Together with development, an additional process was completed to fully implement the Core Web Vitals.

Guiding development

I guided the development team (15 developers) in the technical SEO processing (XML sitemaps, Javascript issues and hreflang tags optimization).

What was the result of my efforts?

At the time, I accomplished an increase of about 43%. The website was already receiving thousands of organic visitors each day so this advancement is a nice addition to the existing number.

The entire process, from analyzing the data to implementing the findings, took about 8 months.

Startselect - Resultaat van de inspanningen

Startselect has its say

Cases | Startselect

“Ralf is a cool peer and a pleasant guy to work with. Even for organizations with their own marketing department, like ours, Ralf has the knowledge and quality to support the organization in an advisory or executive role.

For us, Ralf put together an SEO audit that showed where the vulnerabilities of our indexing and crawlability were.

Entering as an SEO marketer with my then new employer, I was able to build a lead through his preliminary work and achieve easy SEO Quickwins that accelerated rankings on key keywords.

And we were able to tackle the main issues that were causing deeper pages to not be indexed due to complex sitemap structure and on-site issues.

With that, I can confirm that Ralf is an SEO wizard in the areas of: site structure, indexing, redirect issues, duplicate content actions, structured data and internal linking”

Jordy Reijers
SEO-manager at Startselect