Collaboration with Frits

The mortgage market is rattling. Small print, unclear calculations and difficult terms; the overview is sometimes hard to find. Frits fixes this by exposing abuses in the mortgage world.

My collaboration with Frits started earlier this year (Circa February 2023). The cooperation and communication with Jan-Willem (marketing manager at Frits) is smooth and clear. The resulting result is something we are both proud of.

Collaboration with Frits

Increase in organic traffic


Increase in keywords in the top 3


Keywords in the top 10

The beginning of cooperation

The collaboration started in February 2023, where Frits found me using organic search terms via Google (how could it be otherwise). After a number of conversations and analyses, the decision was made to turn this into a full-fledged process together. This means structurally working on technical SEO, content and link building.

The issue was about increasing the number of organic visitors. A lot is happening in the market, which is why we wanted to create an upward trend in the number of organic visitors and of course leads, despite these fluctuations.

What have I done for Frits?

I started working on every part of SEO for Frits. Briefly, the following work was carried out.

  • A complete E-E-A-T (Expertise, Experience, Authoritativeness and Trustworthiness) analysis has been carried out, including an implementation plan for processing this. E-E-A-T is particularly important for organizations that influence someone’s health or finances (which of course includes Frits). Dit heet YMYL (your money, your life).
  • A technical SEO strategy has been drawn up, linked to a content strategy that we implement monthly with internal copywriters.
  • In the field of link building, we obtain monthly quality link listings to the most important landing pages for the website.

The whole picture is important to Frits. Every month we work on the E-E-A-T, quality content, technical SEO and link building. This as a whole has produced great results.

What was the result of the efforts?

The result of the efforts resulted in a rapid rise in the search engines. In addition to stopping the downward trend, a doubling of organic traffic has been achieved. For example, Frits has gone from approximately 19,000 organic visitors per month to 44,000 (the data comes from Ahrefs).

Frits has its say

Cases | Frits

“We have been working successfully with Ralf and his team for a number of months now. The communication is very pleasant. Fast response time, clear explanations and a pleasant way of working together. Advice is provided in concrete and understandable, great cooperation!”

Jan-Willem de Ruiter
Marketing manager at Frits