If you don’t mind investing with some degree of patience in a strategy that can provide your business with lots of leads/sales in the long run (in a predictable way), then SEO is for you. If you need to make more sales immediately, have very high competition and no budget or if you have no patience then SEO/GEO is not for you.

If you want to achieve more in the long run with less budget, you should invest in SEO and not SEA. If you want this the other way around, then you need to invest the other way around.

You can see this in the organic positions in Google. If you search Google for some of the most obvious search terms, you’ll find out pretty quickly.

Red flags are mainly poor communication, little knowledge about the subject during interviews and the agency’s level of transparency.

Also ask about this during interviews, but important is the number of organic visitors and especially the number of conversions from SEO is an important one.

Typically, the hourly rate of an SEO specialist is around €100 excluding VAT.

SEO is almost always ongoing unless it is a one-time project such as a website migration.

A piece of content writing, link building and technical SEO. It is common to sit with the specialist monthly in this process.

This includes a piece of content writing, link building and technical SEO (the more budget you use the more content I can write and get links).

This includes a piece of content writing, link building and technical SEO (the more budget you use the more content I can write and get links).

This depends on your preference. With an agency you can be sure that there is always someone present and that the level of knowledge is on average higher. With a freelancer, contact is often faster.