Optimize your author page for E-E-A-T
Let’s talk about the author page. A good author page shows who we are and why people should listen to …
SEO
B2B SEO: reach your business target audience organically
If you’re reading this, you probably already know something about SEO. But did you know that the approach for B2B …
My guide to switching SEO agencies
As a CMO or marketing manager, you surely understand the importance of an effective SEO strategy. But what if your …
Getting started with SEO for Bing: the 2025 guide
SEO optimization for Bing is often a little different in practice than for search engine Google. In this article, I …
Tips for a higher CTR to a landing page
For SEO optimization, it is good to get a higher CTR to the landing page. A higher CTR not only …
Tips for content pruning
Content pruning is a hotly debated topic within SEO. As an SEO specialist, I am very aware of the impact …
Convincing someone of the value of SEO
As an SEO specialist, I know better than anyone how important it is to properly communicate the value of SEO. …
SEO marketing
SEO marketing is an essential part of online marketing. SEO is also called search engine optimization. Optimize a website for …
Traffic potential more important than volumes
Traffic potential in Ahrefs Ahrefs provides a realistic representation of the potential of certain search terms. Looking at volumes is …
WDF*IDF for SEO
For good SEO optimization, WDF*IDF is very useful. This tool helps understand which words are important and relevant in texts …
Is dynamic rendering for SEO still worth it?
Dynamic rendering is one of the methods used to optimize SEO. This brings a number of advantages, but also disadvantages. …
Performing log file analysis for SEO
Log file in the context of SEO means thoroughly vetting server logs to see how search engines crawl a site. …
My guide to automating SEO
Automating SEO is the smart use of technology to optimize SEO. In this article, I explain the effects automation can …
Online persona for E-E-A-T
Today, content is king and SEO plays a big role in the success of marketing strategies. For CMOs, marketing managers …
Snippet optimization for zero click searches
Snippet optimization plays an important role in the SEO roadmap these days. Search engines are often the first point of …
Tips for quickly loading a video
Video content is becoming increasingly important. CMOs and marketing managers are therefore making use of this type of content in …
SEO optimization for a new website
SEO optimization is a crucial factor for digital strategies. Yet it also carries risks, both in terms of the technical …
20 tips for better SEO ranking
A high SEO ranking is very important to increase a website’s visibility and number of visitors. With a good SEO …
Creating a redirect list/overview: my guide
In today’s digital age, managing website redirects is essential for both user experience and SEO performance. This article provides a …
SEO erosion: My guide against falling results in Google
In the dynamic world of search engine optimization, staying high in search results is a constant challenge. With the rise …