Collaboration with Synsel

Collaboration with Synsel

Synsel is a recruitment agency that specializes in engineering. With more than 5,000 open positions on its website, it is a fast-growing company that has expanded to 50 people on staff in just a few years. I was able to contribute to this with my expertise within SEO during this period.

Samenweking met Synsel

An increase in organic traffic


A top-3 position for the most important keywords


A 320% increase in the number of impressions within Google

The beginning of cooperation

Barend, the marketing manager at Synsel, contacted me in 2020 about this project for Synsel. After a few conversations about SEO and defining the strategy, we got to work on a full process. This includes addressing the website in terms of technology, content and authority.

Search engine optimization for the website is the spearhead of the marketing strategy for Synsel. The goal of the process was not only to increase organic traffic to the website. Also that the overall user experience on the website would be improved.

What did I do for Synsel?

For Synsel, I got to work on a full SEO project. From creating a content strategy to executing the link building. In such trajectories, I can make maximum impact on the positions. Some of the work for Synsel.

Keyword research

Preparation of a keyword research with a corresponding proposal for a website structure. Together with the website builder, I set to work on shaping an optimal structure. Not only for Google, but also for the visitor.

Targeted content

From the keyword research, I got to work creating content. In a targeted way, I wrote exactly for the topics that were demonstrably searched for in Google.

Link building

With a full link building process, I improved the authority of the website on a monthly basis. During this process, the quality of the link mentions is the focus.

What was the result of the efforts?

A 400% increase in organic visitors from the day I started the process. On important keywords we are at position #1 obtaining qualitative visitors to the website.

In doing so, the conversion rate increased not only for organic traffic. Thanks to our efforts in content and technical SEO, the overall conversion rate of the website increased.

Synsel speaking

Cases | Synsel

“Ralf helped us with our SEO strategy and reports clearly on the work done.”

Barend Luiten
Marketing manager at Synsel