Structured data and GEO: the role of structured information in AI findability
Generative Engine Optimization (GEO) is all about improving your findability in AI systems such as ChatGPT, Gemini and Claude. Where …
Technical SEO
The role of topical authority in generative search results
Anyone who wants to stand out in a landscape where AI search engines such as ChatGPT, Gemini and Claude are …
Entity-based SEO in a world full of LLMs
The way search engines process information has fundamentally changed. Whereas traditional SEO relied heavily on keywords, in the world of …
How Claude from Anthropic selects and processes content
The rise of AI search engines is changing the way content is read and reused. One of the most advanced …
Becoming findable in Gemini: the differences from Google Search
Google Search has been the starting point of virtually every online search for years. But with the introduction of Gemini …
Here’s how to optimize content for ChatGPT as a search engine
Where ChatGPT began as an experimental chatbot for many people, it is quickly evolving into a reliable search engine. Increasingly, …
SEO for Perplexity: getting visible in the AI search engine of the future
Perplexity has quickly become one of the most interesting alternatives to traditional search engines. Where Google and Bing still work …
SEO for Gemini: this is how to become findable in Google’s AI answers
Google’s introduction of Gemini marks a tipping point in how people search and consume content. Whereas for years search engine …
SEO for Claude: this is how to become more visible in AI answers
The search experience is changing. Whereas previously almost every online search started with Google, I am increasingly seeing users ask …
SEO for ChatGPT: this is how to get visible in AI search engines
More and more people are using ChatGPT as a starting point in their search for information. Where Google used to …
Implement lazy loading for videos
Videos make your content richer, but they’re also heavy. Standard embeds load immediately upon page visit – which slows load …
Setting canonical tags correctly to avoid duplicate content
Duplicate content is detrimental to your SEO. It dilutes your authority, makes it unclear to search engines which version to …
Implementing a breadcrumb navigation with schema markup
Breadcrumbs provide a better user experience and help search engines understand the hierarchy of your website. By enriching them with …
Creating and setting up a sitemap.xml (my guide)
A sitemap.xml is essential for proper indexing. It tells search engines which pages are important, how often they change and …
Implementing structured data with JSON-LD (my guide)
Structured data helps search engines better understand what your content is about. With JSON-LD, you add this data without affecting …
Implementing and analyzing UTM tags
If you want to measure marketing efforts, UTM tags are indispensable. They provide insight into where traffic comes from, which …
Set up custom notifications in Google Analytics
Your website runs 24/7, but you don’t. Custom notifications (custom alerts) in Google Analytics help you spot abnormal behavior automatically …
Implementing interactive calculator
An interactive calculator is a powerful tool for lead generation, conversion optimization, or content enrichment. Think SEO ROI calculators, price …
Creating FAQ page with proper schema markup
A good FAQ page answers common questions from your target audience and avoids unnecessary support. But there is also an …
Setting up internal search engine (my guide)
A good internal search function helps visitors find what they are looking for faster – and increases conversion, session length …