Becoming findable outside Google: what to do with Baidu and Yandex?
Google dominates in many markets, but globally there are areas where other search engines are bigger. In China, Baidu is …
SEO
SEO for AR and visual search interfaces: future or necessity?
Augmented Reality (AR) and visual search interfaces were once innovations used by only a few, but these types of tools …
Optimizing your content for Google’s MUM and multimodal searches
With the introduction of Google’s Multitask Unified Model (MUM), search optimization has become a bit more complex, but also more …
Personalization in search results: SEO strategies that do work
Search results today are not the same for everyone. Personalization determines what content Google or SGE shows to whom. Consider …
Here’s how to determine your website’s USPs (and leverage them SEO-wise)
Unique selling points, or Unique Selling Points (USPs), are the characteristics that distinguish your offering from that of competitors. In …
Does Domain Authority have any influence? This is my vision
Domain Authority (DA) has been a commonly used metric in discussions about SEO for many years. It is a score, …
Why online readability affects SEO
Readability is sometimes seen as a matter of style or personal preference, but good readability is increasingly important for SEO. …
The biggest mistakes I see in SEO projects
After years of working on SEO projects for various industries, I often see the same mistakes recurring. These are usually …
Building topical authority in 2025: here’s how to do it
Topical authority is more important than ever in 2025. Search engines and now AI systems not only rate websites on …
Zero click searches in 2025: this is how I deal with them
By 2025, zero click searches will have increased again. Website visitors will increasingly find their answer directly in AI summaries, …
Here’s how to use vector search within your own site for internal SEO
Most website search functions still work with exact keywords: you only get results that literally match your query. These days, …
The influence of GEO on long-tail search behavior and zero-click trends
The rise of Generative Engine Optimization (GEO) is affecting how search engines handle long-tail searches and how users adjust their …
Conversational SEO: how to leverage your content for conversational searches
Search engines are increasingly turning into conversation partners. Namely, users are asking concrete questions in whole sentences, building on previous …
Why is an audit of your internal link structure essential?
Your website’s internal link structure is much more than user-friendly navigation. It is one of the most powerful (and often …
SEO when combining multiple domains into one website
Consolidating multiple domains to one central Web site is often a good move strategically. You bundle authority, improve manageability and …
What Google SGE means for local SEO results
Google’s Search Generative Experience (SGE) is changing the way search results are presented. Where organic local results were previously shown …
SEO for international websites with hreflang as well as AI translation
International SEO requires more than a translated version of your website. Want to rank internationally? Then keep in mind search …
When to use subdomains versus subfolders in SEO
The choice between subdomains and subfolders seems technical at first glance. Yet this decision has direct implications for your organic …
Entity-based SEO: how to build and leverage entities
Search engines such as Google understand the Web less and less as a collection of individual words, and more and …
SEO strategy when migrating to a headless CMS
Moving to a headless CMS is often a technically logical choice. You create more speed, flexibility and scalability. Yet this …