Why is an audit of your internal link structure essential?
Your website’s internal link structure is much more than user-friendly navigation. It is one of the most powerful (and often …
Your website’s internal link structure is much more than user-friendly navigation. It is one of the most powerful (and often …
Consolidating multiple domains to one central Web site is often a good move strategically. You bundle authority, improve manageability and …
Google’s Search Generative Experience (SGE) is changing the way search results are presented. Where organic local results were previously shown …
International SEO requires more than a translated version of your website. Want to rank internationally? Then keep in mind search …
The choice between subdomains and subfolders seems technical at first glance. Yet this decision has direct implications for your organic …
Search engines such as Google understand the Web less and less as a collection of individual words, and more and …
Moving to a headless CMS is often a technically logical choice. You create more speed, flexibility and scalability. Yet this …
The robots.txt is a small file with big impact. It determines what search engines may and may not crawl your …
Independent professionals – from coaches to consultants to creatives – often have a strong story, but are poorly findable online. …
Start-ups often have one problem when it comes to SEO: there is no time, no team and hardly any budget …
Big brands often dominate search results with authority, budget and lots of content. Yet smaller companies do have opportunities to …
When developing an international SEO strategy, you are faced with a choice between ccTLDs (country code Top-Level Domains) and subdirectories. …
When you want to expand your SEO strategy into international markets, a proper keyword research indispensable. Search intentions and terminology …
Multilingual content offering is a great way to reach a wider audience and increase your international findability. Without proper SEO …
The cultural context of your target audience determines how people consume and respond to your content. In fact, SEO is …
The search intent varies greatly by market and culture, research shows. Whereas users in one country search for a product …
User intent and search intent are two crucial concepts within SEO and conversion optimization. Although they are closely related, they …
Heatmaps are powerful tools, providing visual insight into how users behave on a website. By analyzing this data effectively, you …
Your website’s internal search field is a gold mine of data that is often overlooked. Visitors use this feature to …
Microcopy is short, often unobtrusive text that plays a major role in user experience (UX) and conversion optimization. Consider the …