The importance of ccTLDs versus subdirectories for global SEO
When developing an international SEO strategy, you are faced with a choice between ccTLDs (country code Top-Level Domains) and subdirectories. …
SEO
How to conduct keyword research for non-English-speaking markets
When you want to expand your SEO strategy into international markets, a proper keyword research indispensable. Search intentions and terminology …
Multilingual blogs: how to structure them for SEO?
Multilingual content offering is a great way to reach a wider audience and increase your international findability. Without proper SEO …
How your target audience’s cultural background affects your SEO success
The cultural context of your target audience determines how people consume and respond to your content. In fact, SEO is …
Differences in search intent between countries
The search intent varies greatly by market and culture, research shows. Whereas users in one country search for a product …
The difference between user intent and search intent
User intent and search intent are two crucial concepts within SEO and conversion optimization. Although they are closely related, they …
How heatmaps can drive SEO decisions
Heatmaps are powerful tools, providing visual insight into how users behave on a website. By analyzing this data effectively, you …
The impact of searches in the internal search field on SEO
Your website’s internal search field is a gold mine of data that is often overlooked. Visitors use this feature to …
The impact of microcopy on conversions and UX
Microcopy is short, often unobtrusive text that plays a major role in user experience (UX) and conversion optimization. Consider the …
The role of NAP consistency in local searches
NAP consistency (Name, Address and Phone Number) is a crucial element within local SEO. Consistent listing of these details helps …
Practical tips for restructuring old content
Content that no longer performs is not necessarily worthless. In fact, by restructuring old content, you can breathe new life …
Here’s how to achieve sustainable SEO gains with a content library
SEO is not a sprint, but a marathon. Building a content library, a strategically organized collection of high-quality articles, videos …
My top 10 Chrome extensions for SEO
Using Chrome extensions for SEO is a smart way to quickly access crucial data without constantly switching tools. As an …
SEO for resellers
As a reseller, getting noticed in a competitive market is crucial. SEO can help you make your products and services …
SEO for garages
In the competitive market of auto repair and maintenance, it is essential for garages to be highly visible online. More …
SEO for industrial companies
SEO for industrial companies is essential to increasing your online visibility and attracting more valuable leads. In an industry where …
SEO for gyms
SEO plays an important role in increasing your online presence and attracting potential members. Many people begin their gym search …
SEO for banks
In the financial industry, where trust and authority are essential, a strong online presence is critical for banks. SEO helps …
SEO for retail
In the ever-changing world of retail, a strong online presence is essential to staying competitive. Whether you have a physical …
SEO for personal injury law firms
Personal injury is a sensitive and complex area of law in which clients often seek specialized legal assistance. Most people …