The influence of GEO on long-tail search behavior and zero-click trends
The rise of Generative Engine Optimization (GEO) is affecting how search engines handle long-tail searches and how users adjust their …
SEO
Conversational SEO: how to leverage your content for conversational searches
Search engines are increasingly turning into conversation partners. Namely, users are asking concrete questions in whole sentences, building on previous …
Why is an audit of your internal link structure essential?
Your website’s internal link structure is much more than user-friendly navigation. It is one of the most powerful (and often …
SEO when combining multiple domains into one website
Consolidating multiple domains to one central Web site is often a good move strategically. You bundle authority, improve manageability and …
What Google SGE means for local SEO results
Google’s Search Generative Experience (SGE) is changing the way search results are presented. Where organic local results were previously shown …
SEO for international websites with hreflang as well as AI translation
International SEO requires more than a translated version of your website. Want to rank internationally? Then keep in mind search …
When to use subdomains versus subfolders in SEO
The choice between subdomains and subfolders seems technical at first glance. Yet this decision has direct implications for your organic …
Entity-based SEO: how to build and leverage entities
Search engines such as Google understand the Web less and less as a collection of individual words, and more and …
SEO strategy when migrating to a headless CMS
Moving to a headless CMS is often a technically logical choice. You create more speed, flexibility and scalability. Yet this …
Configuring robots.txt correctly for SEO (my guide)
The robots.txt is a small file with big impact. It determines what search engines may and may not crawl your …
SEO advice for personal branding and independent professionals
Independent professionals – from coaches to consultants to creatives – often have a strong story, but are poorly findable online. …
SEO for new start-ups with limited budgets
Start-ups often have one problem when it comes to SEO: there is no time, no team and hardly any budget …
How small businesses can compete with big brands in searches
Big brands often dominate search results with authority, budget and lots of content. Yet smaller companies do have opportunities to …
The importance of ccTLDs versus subdirectories for global SEO
When developing an international SEO strategy, you are faced with a choice between ccTLDs (country code Top-Level Domains) and subdirectories. …
How to conduct keyword research for non-English-speaking markets
When you want to expand your SEO strategy into international markets, a proper keyword research indispensable. Search intentions and terminology …
Multilingual blogs: how to structure them for SEO?
Multilingual content offering is a great way to reach a wider audience and increase your international findability. Without proper SEO …
How your target audience’s cultural background affects your SEO success
The cultural context of your target audience determines how people consume and respond to your content. In fact, SEO is …
Differences in search intent between countries
The search intent varies greatly by market and culture, research shows. Whereas users in one country search for a product …
The difference between user intent and search intent
User intent and search intent are two crucial concepts within SEO and conversion optimization. Although they are closely related, they …
How heatmaps can drive SEO decisions
Heatmaps are powerful tools, providing visual insight into how users behave on a website. By analyzing this data effectively, you …