Prompt-optimized pages: how to get AI to reference your content
AI models such as ChatGPT, Gemini and Claude use public Web content to generate answers. They do not generate direct …
AI models such as ChatGPT, Gemini and Claude use public Web content to generate answers. They do not generate direct …
The way content formats are displayed in search engines is changing. Where previously ranking positions were central, we now increasingly …
Collecting SEO data is no longer the problem. Filtering what matters is. SEO dashboarding is essential to keep a grip …
Title tags and meta descriptions remain important elements in your SEO strategy. They influence the click-through rate (CTR), guide the …
Search intent is the foundation of any effective SEO strategy. Without a good understanding of the reason behind a search …
How do you quickly and intelligently identify opportunities within your SEO strategy? SEO audits uncover technical errors, content gaps and …
Topical authority is not a matter of more content, but of smarter coverage. Those who want to build authority within …
AI is playing an increasing role in SEO content creation. But the quality of what you get out of it …
Structured data is an essential part of modern SEO. It helps search engines better understand what your content is about, …
Many people think of an AI chatbot as a digital help desk, but it can do much more for your …
At a time when large language models (LLMs) such as ChatGPT, Claude and Gemini are increasingly taking over the role …
In traditional SEO, user signals have been an indirect factor for better rankings for years. Think click-through rates, time on …
Generative Engine Optimization (GEO), or SEO for AI, requires a different way of thinking than traditional search engine optimization. I …
The rise of generative AI in search engines provides a new dimension in local findability. Where previously you mainly optimized …
Since the rise of AI-driven search engines such as ChatGPT, Gemini and Perplexity, content is being read, interpreted and shared …
The introduction of Google’s Search Generative Experience (SGE) fundamentally changes how visibility in search results works. Where traditional search revolved …
Link building in an LLM era is an important topic as AI search engines such as ChatGPT, Claude, Gemini and …
Generative Engine Optimization (GEO) is becoming increasingly important for organizations that want to be findable in AI-driven search systems. Examples …
Generative Engine Optimization (GEO) requires a different way of thinking than traditional SEO. Classic SEO focuses on Google rankings, GEO …
The rise of AI search engines such as ChatGPT, Claude, Gemini and Perplexity is changing the way people search for …