AI and finding the right search intent
Search intent is the foundation of any effective SEO strategy. Without a good understanding of the reason behind a search …
AI
AI-based SEO audits
How do you quickly and intelligently identify opportunities within your SEO strategy? SEO audits uncover technical errors, content gaps and …
How to use AI to discover entities and semantic fields for topic authority
Topical authority is not a matter of more content, but of smarter coverage. Those who want to build authority within …
Prompt Engineering for SEO: how to best drive AI for optimal content output
AI is playing an increasing role in SEO content creation. But the quality of what you get out of it …
How to automate structured data with AI tools
Structured data is an essential part of modern SEO. It helps search engines better understand what your content is about, …
How to optimize an AI chatbot for SEO purposes
Many people think of an AI chatbot as a digital help desk, but it can do much more for your …
Why authorship and branding are becoming important in AI resources
At a time when large language models (LLMs) such as ChatGPT, Claude and Gemini are increasingly taking over the role …
The influence of user signals on AI findability
In traditional SEO, user signals have been an indirect factor for better rankings for years. Think click-through rates, time on …
My checklist for GEO / SEO for AI
Generative Engine Optimization (GEO), or SEO for AI, requires a different way of thinking than traditional search engine optimization. I …
Local findability in AI: how do you strategically name a city?
The rise of generative AI in search engines provides a new dimension in local findability. Where previously you mainly optimized …
Writing for citation windows: how AI takes over your content
Since the rise of AI-driven search engines such as ChatGPT, Gemini and Perplexity, content is being read, interpreted and shared …
Google SGE (Search Generative Experience) and your SEO strategy
The introduction of Google’s Search Generative Experience (SGE) fundamentally changes how visibility in search results works. Where traditional search revolved …
Link building in an LLM era: still relevant?
Link building in an LLM era is an important topic as AI search engines such as ChatGPT, Claude, Gemini and …
Making GEO / AI SEO measurable
Generative Engine Optimization (GEO) is becoming increasingly important for organizations that want to be findable in AI-driven search systems. Examples …
Tools to help you apply GEO in your content strategy
Generative Engine Optimization (GEO) requires a different way of thinking than traditional SEO. Classic SEO focuses on Google rankings, GEO …
GEO versus traditional SEO: the key differences
The rise of AI search engines such as ChatGPT, Claude, Gemini and Perplexity is changing the way people search for …
Conversational SEO: write for questions, not just search terms
The way people search is changing. Increasingly, users are asking complete questions to systems such as ChatGPT, Gemini or Perplexity. …
How to use AI to create keyword clusters
Learn with AI to create effective keyword clusters and improve your SEO strategy. Smart clustering allows you to better respond …