Why E-E-A-T is becoming crucial in an AI-driven search environment
E-E-A-T, or Experience, Expertise, Authoritativeness and Trustworthiness, has been important within SEO rating systems for a number of years. As …
AI
How brand signals gain influence in AI results
Language models (LLMs) such as ChatGPT, Gemini and Claude are increasingly generating answers based on existing sources. In other words, …
Structured data for AI trainers: beyond FAQ & HowTo
Structured data is often used to make content suitable for rich snippets in Google. Think FAQPage, HowTo, Product or Article. …
AI feeds and sitemap strategies: Here’s how to feed your content to AI the right way
As AI models such as ChatGPT, Gemini and Perplexity increasingly retrieve information from content outside search results, findability in search …
Logfile analysis in the age of AI bots: which crawlers still count?
A logfile analysis is one of the most direct and reliable methods of finding out how crawlers actually approach your …
Indexability now that not everything goes through Google
The SEO landscape is fundamentally changing. People always started their search for information with Google, but AI platforms, multimodal assistants …
The impact of zero-click AI responses on traditional SEO KPIs
The rise of generative search results is changing the way users find information. Whereas traditional SEO KPIs focused on clicks …
Conversational style versus informational style: which works better in AI responses?
Under the influence of Generative Engine Optimization (GEO), the way content is written is fundamentally changing. Whereas SEO used to …
How to optimize content for inclusion in AIanswers (rather than ranking)
Whereas SEO traditionally revolved around positions in search results, in the era of Generative Engine Optimization (GEO), the focus is …
Optimizing FAQ pages for generative engines (rather than just for rich snippets)
FAQ pages are often used to stand a chance of getting rich snippets in search results. In a search landscape …
GEO content templates: Formats that AI really picks up on
In the age of Generative Engine Optimization (GEO), content optimization is no longer just about what you write, but how …
Why good context is more important than keyword density
The proliferation of AI-driven search results and Generative Engine Optimization (GEO) has changed the focus of search engines. Today, the …
Structure over keywords: how semantics are becoming more important in GEO
For years, traditional SEO revolved around keywords and keyword density. A new era has begun, as the focus shifts to …
How to write content that AI models can really use
Writing content is one thing. Writing content that is effectively ingested, interpreted and reused by AI models such as ChatGPT …
The role of retrieval-augmented generation (RAG) in GEO and content ranking
Generative Engine Optimization (GEO) is changing SEO dramatically. One of the key technologies behind GEO is retrieval-augmented generation (RAG). This …
How AI topicality works and how to deploy it for domain authority
Topical authority, or thematic coverage by AI is very important within modern SEO. Search engines no longer judge domains solely …
AI for structured data generation
Structured data plays an important role in how search engines understand and display content. Adding it manually is time-consuming, error-prone …
Automatic clustering of keywords with AI
Keyword research is the foundation of any SEO strategy. But a list of search terms alone won’t get you there. …
Comparison of three AI tools for SEO copywriters: Jasper, ChatGPT and Writesonic
The rise of AI tools is changing the way SEO texts are written. What once began as keyword-based text generation …
Authoritative content creation for AI training models
AI systems such as ChatGPT, Gemini and Claude are trained on vast amounts of Web data. Within that process, reliable, …