Conversational style versus informational style: which works better in AI responses?
Under the influence of Generative Engine Optimization (GEO), the way content is written is fundamentally changing. Whereas SEO used to …
AI
How to optimize content for inclusion in AIanswers (rather than ranking)
Whereas SEO traditionally revolved around positions in search results, in the era of Generative Engine Optimization (GEO), the focus is …
Optimizing FAQ pages for generative engines (rather than just for rich snippets)
FAQ pages are often used to stand a chance of getting rich snippets in search results. In a search landscape …
GEO content templates: Formats that AI really picks up on
In the age of Generative Engine Optimization (GEO), content optimization is no longer just about what you write, but how …
Why good context is more important than keyword density
The proliferation of AI-driven search results and Generative Engine Optimization (GEO) has changed the focus of search engines. Today, the …
Structure over keywords: how semantics are becoming more important in GEO
For years, traditional SEO revolved around keywords and keyword density. A new era has begun, as the focus shifts to …
How to write content that AI models can really use
Writing content is one thing. Writing content that is effectively ingested, interpreted and reused by AI models such as ChatGPT …
The role of retrieval-augmented generation (RAG) in GEO and content ranking
Generative Engine Optimization (GEO) is changing SEO dramatically. One of the key technologies behind GEO is retrieval-augmented generation (RAG). This …
How AI topicality works and how to deploy it for domain authority
Topical authority, or thematic coverage by AI is very important within modern SEO. Search engines no longer judge domains solely …
AI for structured data generation
Structured data plays an important role in how search engines understand and display content. Adding it manually is time-consuming, error-prone …
Automatic clustering of keywords with AI
Keyword research is the foundation of any SEO strategy. But a list of search terms alone won’t get you there. …
Comparison of three AI tools for SEO copywriters: Jasper, ChatGPT and Writesonic
The rise of AI tools is changing the way SEO texts are written. What once began as keyword-based text generation …
Authoritative content creation for AI training models
AI systems such as ChatGPT, Gemini and Claude are trained on vast amounts of Web data. Within that process, reliable, …
Prompt-optimized pages: how to get AI to reference your content
AI models such as ChatGPT, Gemini and Claude use public Web content to generate answers. They do not generate direct …
Content formats that perform well in AI results
The way content formats are displayed in search engines is changing. Where previously ranking positions were central, we now increasingly …
SEO dashboarding with AI
Collecting SEO data is no longer the problem. Filtering what matters is. SEO dashboarding is essential to keep a grip …
AI-optimized title tags and meta descriptions: what really works?
Title tags and meta descriptions remain important elements in your SEO strategy. They influence the click-through rate (CTR), guide the …
AI and finding the right search intent
Search intent is the foundation of any effective SEO strategy. Without a good understanding of the reason behind a search …
AI-based SEO audits
How do you quickly and intelligently identify opportunities within your SEO strategy? SEO audits uncover technical errors, content gaps and …
How to use AI to discover entities and semantic fields for topic authority
Topical authority is not a matter of more content, but of smarter coverage. Those who want to build authority within …