Why E-E-A-T is becoming crucial in an AI-driven search environment
E-E-A-T, or Experience, Expertise, Authoritativeness and Trustworthiness, has been important within SEO rating systems for a number of years. As …
E-E-A-T, or Experience, Expertise, Authoritativeness and Trustworthiness, has been important within SEO rating systems for a number of years. As …
Language models (LLMs) such as ChatGPT, Gemini and Claude are increasingly generating answers based on existing sources. In other words, …
Structured data is often used to make content suitable for rich snippets in Google. Think FAQPage, HowTo, Product or Article. …
As AI models such as ChatGPT, Gemini and Perplexity increasingly retrieve information from content outside search results, findability in search …
A logfile analysis is one of the most direct and reliable methods of finding out how crawlers actually approach your …
The SEO landscape is fundamentally changing. People always started their search for information with Google, but AI platforms, multimodal assistants …
The rise of generative search results is changing the way users find information. Whereas traditional SEO KPIs focused on clicks …
Under the influence of Generative Engine Optimization (GEO), the way content is written is fundamentally changing. Whereas SEO used to …
Whereas SEO traditionally revolved around positions in search results, in the era of Generative Engine Optimization (GEO), the focus is …
FAQ pages are often used to stand a chance of getting rich snippets in search results. In a search landscape …
In the age of Generative Engine Optimization (GEO), content optimization is no longer just about what you write, but how …
The proliferation of AI-driven search results and Generative Engine Optimization (GEO) has changed the focus of search engines. Today, the …
For years, traditional SEO revolved around keywords and keyword density. A new era has begun, as the focus shifts to …
Writing content is one thing. Writing content that is effectively ingested, interpreted and reused by AI models such as ChatGPT …
Generative Engine Optimization (GEO) is changing SEO dramatically. One of the key technologies behind GEO is retrieval-augmented generation (RAG). This …
Topical authority, or thematic coverage by AI is very important within modern SEO. Search engines no longer judge domains solely …
Structured data plays an important role in how search engines understand and display content. Adding it manually is time-consuming, error-prone …
Keyword research is the foundation of any SEO strategy. But a list of search terms alone won’t get you there. …
The rise of AI tools is changing the way SEO texts are written. What once began as keyword-based text generation …
AI systems such as ChatGPT, Gemini and Claude are trained on vast amounts of Web data. Within that process, reliable, …