AI

Structured data is an essential part of modern SEO. It helps search engines better understand what your content is about, …

Many people think of an AI chatbot as a digital help desk, but it can do much more for your …

At a time when large language models (LLMs) such as ChatGPT, Claude and Gemini are increasingly taking over the role …

In traditional SEO, user signals have been an indirect factor for better rankings for years. Think click-through rates, time on …

Generative Engine Optimization (GEO), or SEO for AI, requires a different way of thinking than traditional search engine optimization. I …

The rise of generative AI in search engines provides a new dimension in local findability. Where previously you mainly optimized …

Since the rise of AI-driven search engines such as ChatGPT, Gemini and Perplexity, content is being read, interpreted and shared …

The introduction of Google’s Search Generative Experience (SGE) fundamentally changes how visibility in search results works. Where traditional search revolved …

Link building in an LLM era is an important topic as AI search engines such as ChatGPT, Claude, Gemini and …

Generative Engine Optimization (GEO) is becoming increasingly important for organizations that want to be findable in AI-driven search systems. Examples …

Generative Engine Optimization (GEO) requires a different way of thinking than traditional SEO. Classic SEO focuses on Google rankings, GEO …

The rise of AI search engines such as ChatGPT, Claude, Gemini and Perplexity is changing the way people search for …

The way people search is changing. Increasingly, users are asking complete questions to systems such as ChatGPT, Gemini or Perplexity. …