Why authorship and branding are becoming important in AI resources
At a time when large language models (LLMs) such as ChatGPT, Claude and Gemini are increasingly taking over the role …
AI
The influence of user signals on AI findability
In traditional SEO, user signals have been an indirect factor for better rankings for years. Think click-through rates, time on …
My checklist for GEO / SEO for AI
Generative Engine Optimization (GEO), or SEO for AI, requires a different way of thinking than traditional search engine optimization. I …
Local findability in AI: how do you strategically name a city?
The rise of generative AI in search engines provides a new dimension in local findability. Where previously you mainly optimized …
Writing for citation windows: how AI takes over your content
Since the rise of AI-driven search engines such as ChatGPT, Gemini and Perplexity, content is being read, interpreted and shared …
Google SGE (Search Generative Experience) and your SEO strategy
The introduction of Google’s Search Generative Experience (SGE) fundamentally changes how visibility in search results works. Where traditional search revolved …
Link building in an LLM era: still relevant?
Link building in an LLM era is an important topic as AI search engines such as ChatGPT, Claude, Gemini and …
Making GEO / AI SEO measurable
Generative Engine Optimization (GEO) is becoming increasingly important for organizations that want to be findable in AI-driven search systems. Examples …
Tools to help you apply GEO in your content strategy
Generative Engine Optimization (GEO) requires a different way of thinking than traditional SEO. Classic SEO focuses on Google rankings, GEO …
GEO versus traditional SEO: the key differences
The rise of AI search engines such as ChatGPT, Claude, Gemini and Perplexity is changing the way people search for …
Conversational SEO: write for questions, not just search terms
The way people search is changing. Increasingly, users are asking complete questions to systems such as ChatGPT, Gemini or Perplexity. …
Structured data and GEO: the role of structured information in AI findability
Generative Engine Optimization (GEO) is all about improving your findability in AI systems such as ChatGPT, Gemini and Claude. Where …
The role of topical authority in generative search results
Anyone who wants to stand out in a landscape where AI search engines such as ChatGPT, Gemini and Claude are …
Entity-based SEO in a world full of LLMs
The way search engines process information has fundamentally changed. Whereas traditional SEO relied heavily on keywords, in the world of …
How Claude from Anthropic selects and processes content
The rise of AI search engines is changing the way content is read and reused. One of the most advanced …
Becoming findable in Gemini: the differences from Google Search
Google Search has been the starting point of virtually every online search for years. But with the introduction of Gemini …
Here’s how to optimize content for ChatGPT as a search engine
Where ChatGPT began as an experimental chatbot for many people, it is quickly evolving into a reliable search engine. Increasingly, …
SEO for Perplexity: getting visible in the AI search engine of the future
Perplexity has quickly become one of the most interesting alternatives to traditional search engines. Where Google and Bing still work …
SEO for Gemini: this is how to become findable in Google’s AI answers
Google’s introduction of Gemini marks a tipping point in how people search and consume content. Whereas for years search engine …
SEO for Claude: this is how to become more visible in AI answers
The search experience is changing. Whereas previously almost every online search started with Google, I am increasingly seeing users ask …