Collaboration with Make-A-Wish

Make-A-Wish is a large international charity that makes the wishes of sick children come true.

“Fulfilling a wish has so many positive effects. Being able to forget the illness for one day gives wish children and their families hope and strength for the future. We are committed to bringing this hope and strength to every child around the world living with a serious illness.”

The collaboration with Make-A-Wish International started 2 years ago (mid-2021). During that time, we have been able to achieve great results together in the field of SEO. And we are not finished expanding this further yet. The target? More online donations to make even more wishes come true.

Collaboration with Make-A-Wish

Increase in organic traffic


Increase in online donations from SEO


Organic top 10 positions in Google

The beginning of cooperation

The collaboration started in mid-2021, and to this day we are still developing the SEO on a monthly basis. After setting up a complete SEO strategy (off-page and on-page SEO), we quickly moved to its implementation.

What have I done for Make-A-Wish?

In concrete terms, I started working on a number of issues together with the client. In this process, the combination of all facets for SEO is central. This in combination with a good international strategy has resulted in great results.

  • Writing content for different markets (worldwide, USA and Germany) in accordance with a drawn up content strategy that we update monthly.
  • International SEO strategy implemented. Clear checks were made in the area of website structure, Hreflang and the X-default.
  • We have drawn up a technical SEO strategy in which we have structurally started working on an improved user experience.
  • Monthly off-page SEO for various markets where quality is of paramount importance.

What was the result of the efforts?

With a nice increase in both organic traffic and the online donations that have come from this traffic, I am very proud of the collaboration. See the organic traffic during the period in which I worked on this. We started with approximately 1,900 organic visitors per month and are now at 6,400+.

Make-A-Wish speaks

Cases | Make-A-Wish

“I have been working with Ralf and his team for over a year now: they are professional, proactive and communicate well. Our organization’s SEO performance has improved drastically since we started working together, with a positive ripple effect on our overall digital presence. I can only highly recommend working with UP Agency.”

Sarah Labelle
Digital Fundraising Manager
Cases | Make-A-Wish

“Ralf’s team has done a good job for us so far, they are professional, and proactive in what they do. Ever since we invested in SEO with their team, we see that our traffic from organic search has increased steadily.”

Lisa Zhao
Director, Digital Fundraising & Insights